The Media is as old as itself in the business of informing, educating and entertaining the populace courtesy of reporters.

It will not stop to innovate and re-innovate its modus operandi especially in the complex terrain it operate. In its quest of satisfying its clientele directly and indirectly, there is this on-going silent survival battle between traditional media and the embraced new media. Despite the battle, both complements each other in best ways possible.

My attention was drawn to a gripping and thought thinking TED talk of January 2017 held in New York, delivered by Lara Setrakian a then Journalist with the ABC News reporting from the Middle East now entrepreneur administering “Syria Deeply” a news and information resource website simplifying the complex issues in and around Syria.

Lara’s phrases “something is wrong with the news…”, “trust in the media is… broken” pierced my heart while reawakening my subconscious to the reality of these questions: Is something wrong with the Media? Can the media (print, radio, television and online) be trusted to give credible and reliable information?

Of the growing numbers of reporters, some out of personal selfish interest have attached emotional sentiments to their primary duties. Instead of reporters being in control of the tune the flute produces, they have become the flute producing the wrong tunes.

In my teenage years, the media was my reference section for grammar, vocabulary, diction, current affairs, excellent morals, ethics and decency especially in music, business and arts.

All in the name of globalization, the core values which the media is known for is merely lip service. Information from “some” media needs to be scrutinized, Education from “some” media have sky-rocketed the vices rate and entertainment from “some” media is mostly indecency.

Even with the growing reporting ills amongst citizen journalists in the media especially “new media”, there are creatively brilliant journalists doing excellent story and news reporting as I am deeply convinced that journalists can collectively fix the news, story reporting and the media.

During her TED talk, Lara Setrakian recommended the following: “we need news that is built on deep domain knowledge”, “we need a kind of Hippocratic Oath for the news industry” and “we need to embrace complexity in order to make sense of our world”.

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